I love H & M  for the advertising campaigns that they make, they are brilliant, in a natural way that make you feel like you’re the right movie. I was browsing through YouTube for their latest campaigns and I saw this video full of impact. They rely so much on feelings, on equality, on that “I don`t Give a fuck” mood.They encourage accessorising, assumption, the no prejudices in fashion, they go through all the moods of our century. I love it!

H & M is a relatively new brand in Romania, but well known for some time now. Among the brands where you can find cool stuff is Assos, their products being sold various outlets and online. I hope that they will open a store soon. They all have something to say, the models are very popular, but there is a specific approach in each advertising an attitude that says that among things that don’t cost so much, what really matters is you. A man told me one day when I was buying a dress something stuck with me: a dress counts 10% when you put it on, the rest of 90 % is  your attitude.

So, until next time…                                #stayperfectlyimperfect!